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Jun 12, 2018, 9:00 AM – 1:00 PM
New York Hilton Midtown,
1335 6th Ave, New York, NY 10019, USA

What is F5?

F5 brings together the thinkers and doers that are breaking ground and shaping new standards in media and design. it’s an essential meeting point for future-minded individuals with the power to create lasting change.


Founded on the ideal that true insight and lasting inspiration come from unexpected places, F5 fosters artistic collisions—unexpected insights from sources you didn’t see coming.


The festival gathers filmmakers, writers, digital artists, game designers, interactive artists, Motionographers, graphic designers, visual effects experts, musicians, industry visionaries and many more.


What is PromaxBDA?

PromaxBDA is the global association for the entertainment marketing industry, representing thousands of people who create, market, and distribute content in media. We foster community, creativity, and inspiration to drive bottom line results.


The annual Conference brings together the top marketing and design teams from across the industry to explore new strategies, network, and showcase the greatest creative in entertainment marketing.

What is PopUp F5?

F5 is joining forces with PromaxBDA by helping them kick-off their conference- F5 style.


PopUp F5: a four hour ride packed with creativity and inspiration. Hang on tight and don’t get off, the ride continues with industry insights from the PromaxBDA conference.



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Dvein is a directors collective that pushes the limits of live action and CGI storytelling, helmed by Teo Guillem and Carlos Pardo established since 2007. With a background in fine art and design, the collective merges the physical with the digital world to craft sleek visual effects infused with their own distinctive, organic aesthetic. With an experimental, design-driven culture at its core, Dvein combine live action with animation to pursue a unique visual language in all their work across cinema, broadcast, music video, art and installation.

Dvein have crafted commercial work for clients including Diesel, Jean-Paul Gaultier, Shiseido, Canal+, MTV, National Geographic or Nokia. Dvein’s directorial work has been featured in multiple festival and exhibitions around the world such as Saatchi & Saatchi's New Director Showcase (France), OFFF Festival (Spain & France), F5 (United States), ArtFutura (Argentina) and Magma, one of their short films is part of the permanent collection of MoMa in New York. He has been awarded with the City of Barcelona Award on Film (2012) and the Fine Arts Medal of San Carlos University in Valencia (2013) alongside other awards.

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Berlin-based, extraweg is a provocation, is nonconformity, is risk, is personality and attitude.

With a deep passion for the aesthetic value, for extraweg every project is a challenge and an opportunity to create beautiful imagery and animation. Their aim is always to shake the viewer, often provoking uncomfortable sensations that make him go out of his comfort zone forcing him to think by himself and not to leave anyone indifferent.

Designed for film title sequences “X-Men Apocalypse”, “Star Trek Beyond”,  “Rogue One: A Star Wars Story”, television series “American Horror Story: Freak Show”,

“American Horror Story: Coven”, “Feud: Bette and Joan” and the opening sequence of

Bungie’s game “Destiny”.


Nadia Tzuo is an art director and motion graphics, designer based in Los Angeles. Her work includes title sequences, VFX/UI design and concept art for film, television and gaming industry. She currently works at, participated in design projects for “Fantastic Beasts”, Discovery’s “Manhunt: Unabomber“  andNetflix’s “Altered Carbon”.


Lola Landekic is the Managing Editor and Co-owner of Art of the Title. She is also Senior Designer at publisher HarperCollins.


As a designer, she has more than a decade of experience in branding and publishing. She lectures internationally, having given talks at the Smithsonian American Art Museum, SXSW, University of the Arts London, and many others, and has taught communication design and typography at Sheridan College in Canada. Her film writing has been published in The Globe and Mail.


She also creates pages and contributes to Wikipedia, adding and editing pages in particular for women designers throughout history. She started the 10 Women of Title Design series of articles on Art of the Title and the #womenoftitledesign hashtag on Twitter, which act as resources and highlight the work of women who design titles for film and television. She holds a bachelor's degree from the University of Toronto and a master's degree from the Nova Scotia College of Art and Design. She is based in Toronto, Canada.

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GMUNK is a visionary whose creativity and innovation spans multiple platforms, and has established himself as one of the top visual and design directors in the world. Utilizing a fusion of science-fiction themes, psychedelic palettes, and practical in-camera effects, his signature style is enigmatic, atmospheric, and metaphysical – much like the Munky himself.


His ethos is driven by his desire to learn and be uncomfortable. Never content to rest on his laurels, he continuously seeks to apply his foundation in design to new mediums, with new collaborators. He finds no greater joy than joining forces with the people he adores to discover what their combined talents can yield. The results of these labours often take beautiful and unexpected forms, be it commercials, installations, short films, music videos, title sequences, photography series, projection mapped sculptures, and various forms of graphic design.


A fascination with lush textures, light-play, and movement inform his unique image-making techniques, which range from utilizing programmable lighting arrays, projection mapping, robotic choreography, cymatic-driven material reactions, full-spectrum photography, and motion-controlled cinematography. His work often centers around themes of identity, metaphysics, and the human connection to technology.  

Handel Eugene is a Haitian American multidisciplinary artist currently

residing in San Francisco California. He started his professional career in 2012, honing his craft & producing work across the

commercial, broadcast & film sectors. His love for design & passion for motion allows him to use his broad skill set to tell visually

interesting stories at a high level. In his short career he's worked for various brands such as Nike, Google, Toyota, Facebook & Apple

among others. Most notably, is his recent contributions to Marvel’s Black Panther Film & Spiderman Homecoming.


Handel continues to push the boundaries of his work as he progresses through his career; seeking new challenges on the horizon in exciting new platforms such as VR, AR, & interactive technology. Handel also serves in the education sector, currently teaching at Otis College of Art & Design as well as mentoring students online at Mograph Mentor.

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As Founder and Chief Revolution Thinker, Tim Thompson’s vision and leadership has established RevThink as the industry’s leading supporter of creative entrepreneurs.


Drawing from the roles Tim has played in the industry’s most pivotal moments, his sage advice has helped establish a meaningful foundation for the creative professional. He is notorious for taking his practical wisdom, acquired resources and industry-leading best practices and sharing them through advising, writing, podcasting and speaking.


Known for The 4 Stages of the Creative Career and The Entrepreneurial Formula, Tim’s unique contributions to the motion industry are also recognized as the co-founder of JUMPSTART and QOHORT and in his recent collaborations with PromaxBDA, NATPE, New York City’s SBS, and a joint effort with USAID and Sweden in the Moldova Competitiveness Project. 


Rodrigo got tired of telling kids that soda makes them happy. Instead, He started using creativity to help people in need with his Pirate Team, a secret worldwide group of creatives in charge of hacking the system to make great ideas for good happen.


As a result of that, Rodrigo was recently ranked a top 10 Creative Director of the world and has been awarded at the most prestigious festivals in the industry: 10 GPS and 85 major awards in Cannes, One Show, D&AD, NYF and Clios. Recently, His most recent accomplishment is having his work acquired to the permanent collection of the MOMA and, currently, featured in the main lobby of the museum. His work is also at several other museums around the world, including the prestigious Victoria and Albert Museum and Design Museum in London.


With over 15 years of global industry experience, where he lived in 6 different countries, Rodrigo Moran is an SVP Global Group Creative Director at Edelman, NY. His curiosity and determination to seek inspiration outside his comfort zone have allowed him to work for prestigious agencies and companies in the United Kingdom, China, Brazil and the United States. Some of these companies include Ogilvy/NY, Vidal Partnership/NY, Saatchi & Saatchi London, Duda Mendonça/Brasil Globalworks/NY and G2 Creative Studio, in Beijing. Before discovering his passion for creativity,  He worked in marketing @ Microsoft/Brazil, in sales at Plug&Use, Brazil, and as bank manager @ Unibanco.

From a recent MBA at the Berlin Creative School of Leadership to Hyper Island/Stockholm to Miami Ad School, Rodrigo will never stop learning new ways of doing great things to help our world.

It took him 35 years to start working on something that He really loves: using his creativity to help people and our planet that are in desperate need. And Rodrigo won’t stop until the Pirates are Nobel Prize's nominees.

Schedule June 12th

1:00 PM
2:00 PM
8:00 PM



New York Hilton Midtown

1335 6th Ave, New York, NY, 10019


Our Team

Carlos El Asmar

El Mas Loco of All!

Kulani Jenkins

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 F5 Producer Lady of Logistics


Dream Team

Sarah Bowen

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Production Assistant Extraordinare

Jhoel Delgado

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Past F5 2015

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